Facebook and Te Puia unveil new AR filter

As well as seeing Te Puia’s world-famous Pōhutu Geyser in person, visitors will also be able to experience an augmented reality (AR) version thanks to a digital partnership between Te Puia and Facebook Creative Shop.


The filter is available as a feature on Facebook Stories and Messenger when at Te Puia. Once selected, an animation of Pōhutu Geyser appears in the background. Opening your mouth activates the geyser, which erupts, before a kiwi takes a walk across the screen. This can then be shared with friends and family.


Te Puia market manager, Eruera West says the AR filter is the world’s first Māori-themed face filter and offers visitors an exclusive way to share their experience and our Māori culture with family and friends through the power of social media.


The Te Puia AR filter was built by Nic Neame at The Little Red Brick using Facebook’s AR face tracking technology and developed using AR Studio.